One of the best strategies to garner high ranking in the search engines nowadays is using fresh and original content. The whole world of internet is very vast and is subjected to change. Those websites which were ranking high sometime back are today only static HTML pages. This trend changed when the concept of dynamic websites was introduced.
The question arises that how are static HTML websites different from dynamic websites and why they are capturing the market. The main difference which separated these two is that static websites always look the same when you open them but dynamic websites gets updated after regular intervals. In dynamic websites, there is also an option of changing the styling and content according to the user requirements.
Till now, all we knew about generating search engine friendly content was through using keywords in the content. But with changing trends and fashions, the way to keep your content fresh has also changed. The simplest way to add current news to any web page is to use RSS feeds.
Before moving further, let you know what is an RSS feed. RSS stands for “Really Simple Syndication’. There are many forms in which one can receive an RSS feed, like news feeds. This feeds keeps you updated with the current news, latest headlines on any topic.
One can even receive articles using RSS feeds, once they subscribe to that feed. Writing, today, has become an indispensable part of the subject matter experts and the best part is that you can use them free of cost.
The internet is a wide place with hundreds of thousands of websites and blogs making rounds. It is very difficult to keep a track on all of them at one time, so the best way is to subscribe to their RSS feeds. Almost all the websites today have their own unique feeds. So this way, you will be notified whenever any of those websites will post something new on their pages. You can also club your own blog on your website.
When a technology is introduced, along with it come programs which can help mastering it. Similar is for the RSS feeds, those programs can also automate the whole process for you and are known as RSS to HTML converters. These converters pick the RSS feeds and convert them into HTML for easy access. The Installation of these programs is very easy, and takes only a couple of minutes. Upload the files to your server, enter in your user name and password, and you are done.